Performance Marketing Specialist

- Bachelor's degree in Marketing, Management, or a similar field.

- Proven experience of 4 to 5 years in managing paid media campaigns on Meta Ads and Google Ads, and at least one additional platform (TikTok, LinkedIn Ads, among others).

- Solid analytical capacity and experience in transforming data into strategic recommendations.

- Experience in managing media budgets of a relevant scale.

- Knowledge of tracking and attribution tools: GA4, GTM, Meta CAPI, server-side tagging, and Consent Mode v2.

- Good communication and presentation skills before clients.

- Autonomy, proactivity, and effective management of priorities in a multi-client environment.

- Proficiency in Portuguese and English.

- Knowledge of BI tools such as Looker Studio or Power BI.

- Relevant certifications in Meta Blueprint or Google Ads/Skillshop.

WYperformance is a results-oriented agency, where performance is not just a goal - it is our culture. We are looking for a Performance Marketing Specialist with 4 to 5 years of experience to join our media team and take a central role in managing and optimizing campaigns for a diverse portfolio of clients. If you are driven by data, have a strategic opinion, and love transforming metrics into decisions, this role was made for you.

- Plan, implement, and optimize paid media campaigns on platforms such as Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads, aligned with each client's business objectives.

- Define and manage media investment budgets, ensuring efficient allocation and fulfillment of established KPIs.

- Analyze campaign performance and produce reports with actionable insights, presented clearly to clients and the internal team.

- Monitor and support the implementation of tracking and attribution systems, including GA4, GTM, Meta CAPI, server-side tagging, and Consent Mode v2.

- Perform A/B testing and continuous optimizations at the level of creatives, audiences, and campaign structures.

- Participate in results and strategy presentation meetings with clients, taking on a consultative and proactive role.

- Support and guide more junior team members, contributing to internal development.

Responsibilities

What we are looking for

We value