Performance Marketing Specialist (m/f/d)

SHAKE UP YOUR CERTAINTIES.
START WITH THE ALGORITHM'S.

Imagine: ROAS goes up, CPA goes down, and business sales stay in the same place.
We want to meet the person who will investigate why - and help decide what to do next.

At Turcultur, we are looking for a specialist with the autonomy to manage campaigns, the knowledge to guide investment, and the curiosity to discover new growth opportunities.

Integrated into the Business Development team, you will have to understand the dynamics that influence audience decision-making processes, identify opportunities, and transform business questions into hypotheses worth testing.

You will identify trends and audiences, participate in product construction and sales channel design, contribute to the acquisition strategy, and track the journey between an idea, a campaign, and its impact on the business.

• Link commercial objectives to channel choices, measurement structures, audiences, messaging, and investment.

• Create, implement, manage, and optimize performance campaigns on a daily and continuous basis, with direct responsibility for investment.

• Design tests, monitor results, and decide where to adjust, deepen, or explore a new approach.

• Cross-reference platform and website data with actual sales in physical and digital channels, considering acquisition costs and margins.

• You will work in coordination with Marketing and in partnership with agencies in the creation of objectives, the development and improvement of creative assets, measurement, and conversion.

• Monitor platform evolution and bring knowledge that helps anticipate challenges and make better decisions. We want someone who takes advantage of the algorithm, and who does not let themselves be merely guided by it.

AI will support research, analysis, and execution. Your knowledge will give direction to the work: formulating good questions, choosing relevant hypotheses, validating answers, and interpreting results.

We want you to use this capacity to experiment with more method and learn faster, maintaining judgment on what makes sense for the business.

• Higher education in areas such as Marketing, Advertising, Data Science, Communication, or similar.

• Minimum of 2 years of experience in the field.

• Proven experience in the creation, implementation, management, and optimization of campaigns as a main activity, with daily and continuous dedication to the operation.

• Autonomy in Google Ads and Meta Ads and practical experience in TikTok Ads.

• Deep knowledge of GA4, Google Tag Manager, and other forms of tracking.

• Knowledge of Excel or Google Sheets, as well as workflow management platforms such as ClickUp, Trello, among others.

• Practical experience with AI tools as part of the daily workflow.

• Business vision to relate CPA, ROAS, and conversion to sales, margins, and commercial objectives, understanding the limits of attribution.

• Ability to propose paths, explain decisions, and work with other specialties.

• Curiosity, continuous learning, and a critical spirit to question data, automatic recommendations, and AI and platform outputs/trends.

• Organization, attention to detail, and good knowledge of Portuguese and English.

• We value certifications directly linked to digital marketing and performance from specialized training entities or the platforms themselves.

The depth of your knowledge, the autonomy demonstrated, and the quality of your reasoning will be decisive.

You will join an organization that is growing and opening new business fronts. You will have proximity to decisions, space to test ideas, and participation in the launch of new projects, with progressive autonomy over campaigns and investment.

We want to know your work. And the way you think.