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Senior Salesforce Marketing Cloud Specialist

Hybrid in Lisbon·Full-time·Added 17 days ago (last checked 26 Oct)

Havas

8 open roles

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Our summary

Work mode: Hybrid, Lisbon
Contract: Full-time

Skills

This job advert was originally written in Portuguese.

Requirements

What we're looking for

Bachelor's degree in Marketing, Communication, Information Systems, Computer Engineering, or a similar field.
Minimum of 5 years of experience in Salesforce Marketing Cloud / Marketing Automation, using the platform in a production environment.
Solid experience with Journey Builder, Automation Studio, Data Extensions, SQL, AMPscript, and CloudPages.
Experience in creating/adapting HTML email and cross-client rendering tests.
Experience with multichannel campaigns, automated journeys, and troubleshooting processes in production.
Knowledge of GDPR and best practices for consent management in CRM.
Fluency in English.

Nice to have

Knowledge of Salesforce Data Cloud / Data 360 and segment activation will be valued.
Salesforce Marketing Cloud Engagement Specialist (Email Specialist) certification will be valued. Marketing Cloud Engagement Developer constitutes an advantage.

Pay & benefits

What you'll get

: 0,00 - 0,00

The role

Responsible for the production, configuration, testing, execution, and optimization of campaigns and automations in Salesforce Marketing Cloud, ensuring high levels of operational quality and assuming a technical reference role for more junior profiles.

What you'll do

Build, execute, and optimize campaigns, journeys, automations, and triggered sends in Salesforce Marketing Cloud.
Develop and adapt HTML emails based on approved modules, including personalization with AMPscript, rendering tests, dark mode, and accessibility.
Create and maintain Data Extensions and develop SQL queries for targeting, exclusions, deduplication, and audience validation.
Consume and validate segments from Salesforce Data Cloud / Data 360, ensuring quality and volumes before sends.
Configure and maintain processes in Automation Studio and Journey Builder, including imports, queries, scripts, and recurring automations.
Develop and maintain CloudPages and forms associated with CRM initiatives.
Apply deployment checklists, perform functional and rendering tests, schedule sends, and monitor initial results.
Monitor journeys and automations in production daily, manage incidents, reruns, and corrections, and escalate complex issues when necessary.
Act as the first level of operational escalation before the Architect and support/guide more junior Specialists.
Contribute to reusable component libraries, technical optimizations, and A/B testing.
Ensure compliance with tracking rules, consent, data protection, and standards defined for the platform.

Skills

Autonomy and a strong orientation toward quality.
Analytical and problem-solving skills.
Organization and priority management.
Attention to detail.
Ability to guide and share knowledge.
Proactivity and continuous improvement.
Teamwork and good communication.
Focus on the customer and on results.

About Havas

Industry: Advertising & Marketing

In their own words

About the company & team

Temporary

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

Due to high volume of applications, only eligible or matching candidates will be contacted by us.

All open roles at Havas