EMEA Alliances Marketing Specialist

EMEA Alliances Marketing Specialist

At PwC, a career in our EMEA Alliances Technology practice will provide you with the opportunity to support strategic growth by shaping go-to-market initiatives and strengthening our brand presence across the EMEA region.

The role - EMEA Alliances Marketing Specialist

In this role, you will work closely with international stakeholders, alliance teams, and business leaders to translate strategic ambitions into impactful marketing initiatives across EMEA, that drive visibility, engagement, and commercial success in a complex and fast-paced environment. Your responsibilities will include, but are not limited to:

Support the development of an overall marketing strategy and deliver integrated marketing programmes that generate pipeline, increase brand awareness, and strengthen relationships

Own end-to-end campaign execution, including planning, budget management, vendor coordination, promotion, measurement, and optimisation

Partner with business, sales, alliance, and global teams to develop high-quality thought leadership, including case studies, reports, points of view, and other relevant content

Ensure all launched campaigns comply with risk procedures, internal approvals, and brand guidelines

Track campaign performance, ROI, and impact. Identify opportunities for continuous improvement and provide appropriate reporting

Manage and coordinate the use of marketing development funds to maximise their impact.