Content Manager

The Content Manager is the active voice of brands in the digital space. They are responsible for the daily management of social channels, the consistency of posts, and the quality of interaction with communities, ensuring that the brand communicates in a relevant, empathetic way that is aligned with the defined strategy. Responsible for ensuring the daily relevance of the brand, maintaining a living connection with communities, and ensuring that strategy is transformed into real, contextual, and meaningful communication.

• Social channel management: execute editorial calendars, ensure consistency of tone and image, and adapt content to the specificities of each platform.

• Interaction and community: monitor messages and mentions, respond empathetically, energize communities, and support the management of potential digital crises.

• Platform strategy: define the role of each channel within the brand ecosystem and adjust formats, rhythms, and real-time opportunities.

• Analysis and optimization: track performance metrics, flag learnings, collaborate with media/analytics, and produce reports with qualitative insights.

• AI-first: incorporate the strategic use of AI tools for research, content optimization, insight analysis, and process acceleration

• 5+ years of experience in digital channel management or community management.

• Excellent mastery of social platforms and their languages.

• Impeccable writing and the ability to adapt to different tones and contexts.

• Cultural sensitivity, communicational empathy, and a focus on daily execution.

• Ability to manage digital crisis situations with calmness and discernment.

• Organization and attention to detail.

• Experience in creative or digital agencies.

• Knowledge of management and monitoring tools (Meta Business Suite, Hootsuite, Sprinklr, Later, etc.).

• Familiarity with social listening and analytics.

• Interest in digital culture, memes, creators, and emerging communities.