CRM Analyst - Maternity Leave Cover (M/F)

Joining the CRM team of the MKT&COM Directorate, your main mission will be to support the transformation of customer data into actionable insights that support business decisions, loyalty strategies, and personalized communication campaigns. You will have a central role in analyzing customer behavior, segmentation, measuring CRM campaigns, and developing recommendations that contribute to increasing customer value and commercial performance.

• Analyze customer, sales, and omnichannel behavior data;
• Develop customer segmentations for campaigns and business studies;
• Build dashboards and KPI monitoring reports;
• Identify opportunities for customer growth, retention, and reactivation;
• Measure the impact of CRM initiatives and marketing campaigns;
• Support the development of analytical models (propensity, churn, CLV, recommendations, etc.);
• Work with CRM, Marketing, Commercial, Digital, and IT teams;
• Ensure the quality and consistency of the data used in analyses.

• Higher education in Management, Information Management, Statistics, Applied Mathematics, Digital Marketing, or similar fields;
• Strong appetite for data analysis;
• Good knowledge of Excel;
• Knowledge of SAS (Guide) and SQL (eliminatory factor);
• Knowledge of Power BI (preferential factor);
• Good ability to communicate and work in a team;
• Strong capacity for organization, planning, and priority management;
• Orientation towards detail and critical thinking;
• Flexibility and adaptability.

Where will you work? In Lisbon, in Amoreiras, in a hybrid regime.