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Salesforce Data Cloud & Marketing Automation Architect

Hybrid in Lisbon·Full-time·Added 17 days ago (last checked 26 Oct)

Havas

8 open roles

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Our summary

Work mode: Hybrid, Lisbon
Contract: Full-time

Skills

Nice to have

This job advert was originally written in Portuguese.

Requirements

What we're looking for

Bachelor's degree in Computer Engineering, Information Systems, Marketing, or a similar field.
Minimum of 5 years of experience in Marketing Automation, CRM, or Customer Data Platforms, with strong exposure to Salesforce ecosystems.
Solid experience with Salesforce Data Cloud / Data 360 and Salesforce Marketing Cloud.
Solid knowledge of data modeling, identity resolution, segmentation, audience activation, and systems integration.
Experience in multi-Business Unit Salesforce Marketing Cloud environments and knowledge of Data Extensions, Automation Studio, and Journey Builder.
Solid knowledge of SQL and data analysis and validation capabilities.
Knowledge of privacy, consent, and GDPR applied to CRM and relational marketing.
Experience in multi-channel contexts and customer journeys.

Nice to have

Salesforce Data 360 Consultant / Marketing Cloud Next Consultant and Marketing Cloud Engagement Consultant or Administrator certifications will be valued. Marketing Cloud Engagement Developer constitutes an added advantage.

Languages

Fluency in English.
Strategic thinking and architectural vision.
Analytical capacity and complex problem-solving.
Communication and influence with technical and business stakeholders.
Technical leadership and ability to guide teams.
High sense of responsibility and autonomy.
Organization, attention to detail, and results orientation.
Ability to work in a multi-brand and multidisciplinary context.

Pay & benefits

What you'll get

: 0,00 - 0,00

The role

Responsible for the definition, implementation, and evolution of the Salesforce Data Cloud / Data 360 and Salesforce Marketing Cloud architecture, ensuring the integration between data, technology, and marketing to support personalized, scalable, and results-oriented experiences within a multi-brand context.

What you'll do

Define and ensure the functional and technical architecture of Salesforce Data Cloud / Data 360 and Salesforce Marketing Cloud, ensuring consistent standards across brands.
Translate business and CRM needs into scalable and sustainable technological solutions, specifically at the level of targeting, qualification, contact pressure, and personalization.
Define and evolve data models, segmentation, and audience activation strategies in Marketing Cloud.
Analyze and optimize the Data Cloud / Data 360 model, including data streams, DLOs, DMOs, mappings, identity resolution, and Calculated Insights.
Ensure correct integration and activation between Data Cloud / Data 360 and Marketing Cloud, validating their use in journeys and campaigns.
Ensure the SFMC architecture in multi-Business Unit environments, including contact models, Data Extensions, Automation Studio, and Journey Builder.
Lead implementation, migration, integration, and evolution projects of the CRM and Martech ecosystem.
Act as the main technical point of contact and escalation level for marketing, data, technology, and legal teams, as well as external partners.
Define standards, processes, documentation, and best practices for platform usage, promoting the technical training of teams.
Ensure quality, security, data governance, and consistency of consents and opt-outs, in compliance with GDPR and data protection policies.
Manage the Salesforce Data Cloud / Data 360 roadmap applied to CRM and Marketing Automation, identify innovation opportunities, and monitor data quality indicators.

Contract Type

Temporary

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

Due to high volume of applications, only eligible or matching candidates will be contacted by us.