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On-site in Porto·Added 22 days ago (last checked 9 Nov)
Our summary
- Work mode
- On-site, Porto
- Experience
- 2+ years
Skills
This job advert was originally written in Portuguese.
Requirements
What we're looking for
- 2 to 3 years of experience in business or data analysis, ideally in E-Commerce, retail, or digital marketing.
- Knowledge of SQL (writing and adapting queries autonomously).
- Advanced Excel.
- Good knowledge of English and Spanish.
- Ability to structure a business problem, relate data, and communicate conclusions clearly.
- Analytical, rigorous, and autonomous profile, with curiosity and a results orientation.
Nice to have
- Experience in paid media (Google Ads, Meta Ads) and GA4.
- Experience with visualization tools, such as Power BI or Looker Studio.
- Experience in business cases or financial models.
- Experience in fashion or retail.
The role
Parfois is looking for a Business Analyst to join the E-Commerce Analytics & Strategy team. The role aims to support the online channel's business decisions through analysis: understanding what is happening, why, and what to do next.
This is a role involving contact with different areas of E-Commerce, from sales to media investment and planning.
We are looking for someone with fast reasoning, a critical sense, and who does not accept a number without understanding where it comes from.
What you'll do
- Develop analyses to support decision-making in E-Commerce, providing clear recommendations for the business teams.
- Analyze the performance of different acquisition and retention channels (paid media, organic, CRM, marketplaces) and their contribution to sales.
- Support the Paid Media team with investment simulations, reallocation scenarios between markets and channels, and elasticity studies (how much sales grow when investment increases).
- Build forecasts, business plans, and decision-support calculations, for example, for the opening of new markets or marketplaces, shipping policies, or promotional campaigns.
- Monitor sales, traffic, and conversion indicators by market and channel, identifying trends, deviations, and opportunities.
- Support the development of dashboards and the automation of reporting, ensuring data consistency and quality.
- Work in collaboration with the Paid Media, Marketing, Marketplaces, and Management Control teams.
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