Head of Data and Adtech Strategy & Business Development

Your mission will be the development of strategic business through the identification of international players and the evaluation of new approaches and business models, ensuring that Endless remains at the forefront of innovation in Retail Media.

We are looking for a Head of Data and AdTech Strategy & Business Development, for our Endless team, MC's Retail Media business, in Lisbon or Porto, and we believe we will be #betterwithyou!

Discover more about us

Endless Website

Endless Linkedin

We are counting on you to...

• International Prospecting: Continuously monitor the evolution of global Retail Media networks (such as Walmart Connect, Amazon Advertising, and Tesco Media), identifying mature strategies and business models that can be "localized" for the MC and Sonae ecosystem in the Portuguese market.
• Industry Connection: Establish a "knowledge exchange" network with leaders from other international Retail Media networks, sharing learnings on scalability. Follow the movements of global AdTech companies that may disrupt or enhance the ecosystem.
• Trend Analysis: Produce quarterly "State of the Industry" reports for the leadership team, focused on changes in privacy regulation, new advertising formats, and global retail trends.

• Technological Prospecting: Maintain a high-level contact network with technology companies and international leaders, anticipating the "next big trend" in retail media.
• Initial Vendor Relationship: Act as the primary filter for new technologies and AdTech vendors, evaluating "product-market fit" and technical maturity.
• Early-Stage Proof of Concepts (PoCs): Define the business case, success criteria, and strategic rationale for pilots or proofs of concept for new technologies and data tools.

• Data Framework and Identity Maximization: Identify and evaluate the best identity (ID) solutions and user graph technologies to ensure high-precision segmentation. Define the long-term strategy to leverage MC's first-party data, ensuring privacy compliance.
• Data Collaboration and Monetization: Investigate and design strategic frameworks, technological approaches, and secure data-sharing partnerships, creating new revenue streams through advanced collaboration between Endless and potential partners.
• Advanced Attribution and Measurement: Stay at the forefront of global measurement trends, bringing next-generation performance proof to Endless customers. Ensure market leadership by aligning metrics with evolving international standards, ensuring credibility with global agencies.

• Long-Term Product Vision: Contribute to the 3-year strategic plan, identifying new revenue sources and data products that are currently outside the operational cycle.
• Value Proposition Innovation: Suggest new ways to structure and commercialize retail data and media inventory, maintaining Endless's leadership and innovation in the Portuguese market.
• External Networking: Represent Endless in international forums and industry associations, keeping MC Sonae at the forefront of global retail media discussions.

Therefore, bring with you...

• AdTech/MarTech Knowledge: 4-5+ years of experience in the digital advertising ecosystem, with experience in Retail Media, Programmatic Advertising, or data management platforms (DMPs/CDPs).
• Strategic Experience: Experience in high-level strategic roles (e.g., global media agency, large technology platforms such as Google, Amazon, or Criteo, or consultancies).
• Technical and Data Competence: Strong understanding of how first-party data is collected, anonymized (hashed), and activated. Knowledge of how Retail Media networks maximize data value and identity solutions. Ability to translate technical concepts into business value for non-technical stakeholders.
• Market Mindset: Ability to simplify complex global trends for internal stakeholders, making innovation a logical step rather than a risk.
• Relationship Building: A profile naturally oriented toward networking, capable of establishing knowledge-sharing relationships with international peers (e.g., Walmart Connect or Carrefour Links).
• Higher education degree.

What we have for you...

• Meal Allowance via Dá Card;
• Telecommunications Plan with voice, data, and equipment (for permanent employees);
• Flex it Up Program - Extra Off Days, Unpaid Leave, Flexible Work Model (when applicable);
• Health and Life Insurance (for permanent employees) with the possibility of extending Health Insurance to the family unit with advantageous conditions;
• Flexible Benefits Program (when applicable);
• Onboarding Plan and initial Training, Continuous Training platform, and Financial Literacy Program;
• School Awards and Merit Scholarships for children of employees (regular and inclusive education), as well as Holiday Programs during school breaks;
• Birth Kit for the baby on the way;
• Internal Mobility Programs for talent promotion;
• Flu Vaccine including its administration (voluntary participation);
• Somos Sonae Program, providing psychosocial, financial, and legal support to employees;
• Ergocoaching sessions;
• Mental Health Promotion Programs and Nutrition Consultations;
• Discount and Partnership Program with over 300 leading brands;
• Provision of free coffee and fruit at the workplace;
• Competitive Salary;
• Collaborative and dynamic work environment.

#BETTERTOGETHER #BETTERWITHYOU

MC Sonae D&I Commitment:
We work to create a work environment based on the richness of profiles and focused on uniqueness, ensuring that everyone feels respected, valued for their skills, and has confidence in the organization.