Visual Merchandising Category Manager

The Visual Merchandising Category Manager will be responsible for the creation and implementation of visual merchandising strategies that optimize sales and improve the shopping experience, for both B2B and B2C customers. This role involves managing multiple stakeholders and creating engaging and effective store environments, aligned with company objectives.

To be responsible for implementing and monitoring Visual Merchandising strategies that boost sales, create memorable shopping experiences, and ensure brand consistency in both owned and partner stores, aligning storytelling, environmental design, and performance data.

· Develop and implement in-store experience concepts that increase customer emotional engagement.

· Create visual storytelling to highlight collections and brand inspirations, translating identity into impactful narratives.

· Ensure experience consistency in owned and partner stores, respecting visual identity standards and VM guidelines.

· Design innovative, cross-selling friendly displays, and supervise their implementation across different formats (Platina, Gold, Silver).

· Coordinate the production of visual materials and seasonal campaigns, always ensuring they are up-to-date and relevant.

· Define clear display guidelines for different channels (owned stores, shop-in-shop, multi-brand partners)

· Develop furniture and display proposals for specific B2B clients, creating brand elements such as "shop-in-shops" or "counters"

· Ensure that product presentation is attractive, clearly communicates value, and reinforces brand status

· Regularly visit points of sale (B2B) to audit VM, identify improvements, and train local teams

· Monitor Visual Merchandising KPIs (sales per display, conversion rate, campaign impact)

· Apply before/after methodologies in layout changes to measure real impact

· Analyze market and competition trends to continuously innovate the brand's VM

· Create and update the brand's VM Map, ensuring coherence between owned and partner stores.

· Manage display modules and communication materials, from planning to implementation at the point of sale.

· Use and keep Notion (VM database) updated, ensuring centralized recording of layouts, materials, and guidelines.

· Coordinate the production and distribution of VM materials and support store teams in their implementation.

· Develop and deliver Visual Merchandising training to ensure correct execution of guidelines in the field.