Paid Media & Campaign Manager

• Health and life insurance

• Day off for birthday

• Team building events

• 24-hour psychological support line

• Gym discounts

• Great Place to Work environment and other employee benefits

Location: Lisbon (with flexibility for travel)

Work regime: Full-time, 100% on-site

We are looking for a Paid Media & Campaign Manager with a strong results orientation, analytical capacity, and a desire to grow the business through digital channels.

You will play a central role in Goldenergy's performance marketing strategy, focusing on awareness campaigns and the generation of qualified leads, increasing energy contract acquisition, and the continuous optimization of campaign performance.

You will be responsible for the planning, execution, monitoring, and optimization of paid media campaigns across search channels, social networks, and other relevant platforms, working in close collaboration with internal teams and external partners to improve lead quality, conversion, and return on investment.

• Manage the brand's performance marketing activity while also ensuring the coordination of the digital performance agency.

• Define and implement the paid digital media strategy on channels such as Google Ads, Meta Ads, TikTok Ads, and other platforms relevant to the business.

• Participate in the planning and implementation of campaigns, including media buying, setup, tracking, optimization, and reporting.

• Analyze data and transform insights into concrete actions that allow for the continuous improvement of campaign performance, content, and different digital channels.

• Monitor, analyze, and report on the main campaign performance indicators, with a special focus on ROI, conversion, and business KPIs.

• Work in coordination with the Creative team, ensuring the timely and effective availability of materials necessary for the campaigns.

• Define and manage audience segmentation strategies, including remarketing, lookalike audiences, and other relevant segments.

• Contribute to the development of an attribution model that allows for understanding the customer journey and optimizing different marketing touchpoints.

• Manage the paid media budget, from investment allocation and forecasting to the monitoring and optimization of its performance.

• Support the growth of the brand's presence on social networks through paid media campaigns oriented towards reach, engagement, and community growth.

• Work in close collaboration with the Sales team to continuously improve lead quality and increase the conversion of leads into contracts.

• Identify and test new opportunities, platforms, and paid media formats that can contribute to brand awareness, lead generation, and new customer acquisition.

• Continuously optimize landing pages, creatives, messages, audiences, and campaign journeys, following a logic of performance improvement.

• Monitor competitor activity and digital market trends, identifying opportunities for differentiation and improvement.

• Ensure that all campaigns are aligned with brand guidelines, compliance requirements, and business priorities.

• Results orientation and the ability to make decisions based on data.

• Proactivity, flexibility, and the ability to adapt in a dynamic environment.

• Organization and the ability to manage different priorities simultaneously.

• Good planning capacity.

• Collaborative spirit and ease of communication with different teams and stakeholders.

• Curiosity and the desire to test, learn, and continuously improve.

• Proven experience in the creation, management, and optimization of paid media campaigns, specifically in Google Ads, Meta Ads, and other digital platforms.

• Good writing/copywriting skills for the ads to be created.

• Strong analytical capacity and high data orientation.

• Ability to interpret results and transform data and insights into concrete optimization actions.

• Knowledge of tracking, conversion analysis, and campaign optimization.

• Knowledge of GDPR applied to the digital marketing context.

• Minimum of 2 to 3 years of professional experience in Digital Marketing.

• Solid project management skills and the ability to coordinate different internal and external interlocutors.

• Google Analytics

• Google Search Console

• Google Tag Manager

• Google Ads

• Business Manager / Meta Ads

• Results and analysis platforms (such as Looker Studio, Power BI, etc.)