Senior Pivot / Social Media Ads Specialist

We are looking for a Senior Pivot / Social Media Ads Specialist to join our Paid Media team. This role is designed for a strategic expert who can navigate the complexities of social advertising while maintaining a "Pivot" mindset-remaining agile, data-driven, and ready to shift strategies to maximize ROI.

The role demands deep technical knowledge of ad platforms, a sharp analytical eye, and the ability to bridge the gap between creative storytelling and hard performance metrics.

• The "Pivot" Mindset: Constantly monitor real-time data to adapt strategies, budget allocations, and creative directions to ensure peak & resilient performance.

• Strategize & Execute: Build, manage, and optimize large-scale paid social campaigns (Meta, TikTok, LinkedIn, Pinterest, etc.) aligned with client business goals.

• Full-Funnel Management: Design comprehensive full-funnel strategies, from brand awareness to conversion and retention.

• Social Commerce: Lead the strategy and execution of Social Commerce initiatives (TikTok Shop, Instagram Shopping, and Pinterest Catalogs) to drive direct-to-consumer revenue.

• AI Acceleration: Define the workflow for AI-augmented creative testing; use generative tools and workflows to rapidly iterate on ad hooks and visual assets. Design Agentic opportunities for the technical team to fast-implement disruptive solutions for clients.

• Data & Attribution: Work with data from multiple sources (Pixel, CAPI, GA4, CRM) to drive advanced audience segmentation and attribution modeling.

• Collaboration: Work closely with Creative, Data, and Tech teams to ensure ad assets are optimized and tracking is flawless.

Híbrido (4460-271, PORTO, Porto, Portugal)

• Minimum 4-5 years of hands-on experience in Paid Social Media.

• Expert-level knowledge of Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager.

• Deep understanding of tracking setups (GTM, CAPI, SDKs) and attribution.

• Knowledge of Feed Management tools (Channable, Feedonomics) and Data Visualization (Looker Studio).

• Knowledge in Agentic Tools and Workflows (Nice to have).

• Project Coordination: Capable of coordinating a group of marketers working for specific projects and clients.

• Stakeholder Management: Proven ability to handle multiple high-budget accounts and complex stakeholders simultaneously.

• Strategic Planning: Ability to translate business goals into scalable media plans.

• Pivot Mindset: Extreme agility and resilience to shift strategies based on real-time data.

• Analytical Prowess: Strategic mindset that looks beyond numbers to find actionable business insights.

• Straightforward, but kind;

• Drive: capable to take decisions and drive initiatives;

• Collaborative Spirit: Proactive in working across multi-disciplinary teams.

• Fluency in English and Portuguese (Spanish is a plus).