Zippy - Performance Marketing Manager - Maia

• Happy You Program - a benefits and flexibility policy that includes additional vacation days, flexible work arrangement, and much more;

• 22 vacation days + additional days upon meeting absenteeism criteria;

• Meal allowance paid in cash or via meal card (you choose);

• Telecommunications plan (for employees with permanent contracts);

• Health and Life Insurance (for employees with permanent contracts);

• Newborn Kit (to celebrate the arrival of a new family member);

• Discounts on group brands (staff discount) - Zippy, MO, Salsa and Continente;

• Onboarding plan and access to a continuing education program;

• Free fruit and coffee daily at the office.

ZIPPY is a global brand, present in over 60 countries with around 900 points of sale, offering a wide range of products (children's clothing, footwear, accessories, childcare items).

In our teams, every talent is valued, and every idea matters. We encourage daily innovation and foster close connections among everyone. Together, we create a collaborative and growth-oriented environment where everyone plays a vital role.

If you're a dynamic individual looking to join a retail brand and want a place where you can celebrate childhood and inspire the future, Zippy is the perfect place for you.

To join the Zippy team in our Maia structure, we are looking for:

• Manage relationships with agencies and performance marketing partners, including Google Ads, Meta, TikTok, Awin, Kelkoo and RTB House, among others, in terms of planning, monitoring, optimisation and performance evaluation.

• Proactively challenge agency partners to ensure high standards, a results-driven approach and quality in execution and proposals.

• Write compelling copy and creative briefs for the design team, ensuring they align with Zippy's visual identity and tone of voice while balancing brand consistency with conversion effectiveness.

• Analyse performance data using GA4, Shopify and Google Search Console to identify opportunities and translate insights into actionable recommendations.

• Create and maintain Looker Studio dashboards to monitor KPIs across channels and campaigns.

• Ensure product feed quality in Google Merchant Center and the correct implementation of tracking through Google Tag Manager in collaboration with the technical team.

• Act as a liaison with the marketing team responsible for social media management, CRM and upper-funnel paid media, aligning expectations, campaign calendars and visual consistency across channels.

• Monitor market trends and propose new platforms and formats to test, defining clear hypotheses and success metrics.