Senior Performance Acquisition Lead - Cash Offer

iSpeedToLead is looking for a senior, hands-on acquisition leader to grow our Cash Offer brand and attract US homeowners who want to sell their property. You will own paid acquisition as one connected system - channels, budgets, messaging, creatives, landing pages and measurement. The goal is profitable growth in qualified seller leads, not cheaper clicks.

• Establish a performance baseline and agree targets.

• Prioritize and ship campaign, creative and funnel improvements.

• Show which channel and market combinations deserve investment, with an evidence-backed scaling plan.

• Personally launch, manage and scale Google and Meta; develop TikTok; evaluate X and ChatGPT Ads where you can make a credible business case.

• Allocate budget across channels, markets and audiences based on lead quality and commercial outcomes.

• Turn seller insights into offers, creative briefs and landing-page tests together with our creative and development partners.

• Connect campaign data to CRM and downstream outcomes (qualified leads, accepted and published leads, sales, refunds, realized revenue) and keep improving attribution.

• Build a clear testing and reporting rhythm, and drive solutions independently.

More qualified, commercially valuable seller leads at a sustainable acquisition cost, with positive contribution after acquisition costs and downstream quality and refund effects. We look at the combined result across channels, not a single platform metric.