Marketing & Brand Management Specialist (m/f/d)

Our Private Brands portfolio is experiencing rapid evolution, and maintaining uninterrupted strategic ownership across our core brand platforms is vital to our growth. To ensure continuous momentum during a temporary team cover, we are seeking a dedicated brand specialist to step in and drive our brand strategy forward.

As a Marketing & Brand Management Specialist, you will champion our goCORE brand platform, enforce visual identity and tone-of-voice guidelines, and translate analytical insights into impactful brand activations. You will collaborate closely with Design, Product Marketing, Category Management, and external partners to deliver high-performing campaigns and brand assets at scale. This position offers an exciting opportunity to take full ownership of priority initiatives in a fast-paced, high-growth e-commerce environment with true startup ambition.

• Brand Strategy Development & Execution: Participate in the development, evolution, and execution of brand strategy, including brand vision, mission, value proposition, target audience definition, positioning, USP, tone of voice, and brand storytelling.
• Brand Platform & Architecture Management: Develop and maintain a holistic brand platform covering brand identity elements (logo, symbol, slogan, claims) and ensure consistent application across all brands, sub-lines, categories, and SKUs.
• Brand Guidelines & Governance: Create, implement, and enforce comprehensive brand guidelines across all touchpoints, including packaging, product cards, websites, marketplaces A+ content, social media, POS & trade materials, dealer branding, merchandising, animation, and visual collages.
• Marketing Annual Planning: Contribute to marketing annual plan creation, including brand priorities, initiatives, activation themes, and execution roadmaps, and support implementation in line with business objectives.
• Visual Identity & Content Development: Collaborate with Production and Design teams to develop and scale visual style across sub-lines, categories, and SKU levels, including photo shoots, video, animation, A+ content, POS, and trade materials.
• Brand Research & Performance Tracking: Support brand research initiatives and brand health tracking, including KPI definition, implementation, and analysis (e.g., awareness, NPS, loyalty, retention, switching), across markets, channels, and brands.
• Events, Merchandising & BTL Activation: Support annual events planning, theme and concept development, and merchandising standards creation and execution in close collaboration with BTL/Event and trade marketing teams and stakeholders.
• External Stakeholder & Agency Collaboration: Collaborate with external stakeholders (agencies, ambassadors, exhibitions, research partners) to support brand development, activation, and insight generation.
• Other Brand Management Activities: Perform other marketing and brand management–related tasks as assigned by the direct manager or team leader.

• Minimum 5 years of proven experience in Brand Management, Trade Marketing, or Strategic Marketing roles, ideally within established retail, e-commerce, or corporate environments.
• Bachelor's or Master's degree in Marketing, Business Administration, Economics, or a related field.
• Excellent analytical skills with the ability to work independently, interpret brand health metrics, and take self-guided, end-to-end ownership of projects.
• Strong creative writing and briefing capabilities, with the ability to evaluate and refine brand-consistent copy.
• Excellent communication, stakeholder management, and time management skills.
• Working familiarity with collaboration tools such as Figma, Jira, and Confluence.
• Professional proficiency in English is required. Proficiency in another European language (such as Polish, Russian, Portuguese, Spanish, German, or French) is a strong advantage.