TAG Heuer
TAG Heuer is a Swiss luxury watchmaker headquartered in La Chaux-de-Fonds, Switzerland, and a subsidiary of the LVMH group.
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TAG Heuer is a Swiss luxury watchmaker headquartered in La Chaux-de-Fonds, Switzerland, and a subsidiary of the LVMH group. The company designs, manufactures, and markets high-end timepieces, chronographs, and connected watches, with a strong heritage in motorsports and sports timing. As part of LVMH's Watches & Jewelry division, TAG Heuer operates globally with boutiques and retail partners worldwide, employing thousands of people across design, manufacturing, and retail operations.
In Spain, TAG Heuer has a significant presence with offices and boutiques in Madrid and Barcelona, including a flagship location on the prestigious Calle de Serrano. The company's Spanish operations include retail client advisors, watchmaking technicians, and back-office roles such as accounting and credit collection, reflecting a blend of customer-facing and corporate functions. For international professionals, TAG Heuer offers the prestige of working within the LVMH group, with opportunities in luxury retail and horology, though roles in Spain are primarily focused on sales and after-sales service rather than manufacturing, which remains in Switzerland.
Company History
Founded in 1860 by Edouard Heuer in Saint-Imier, Switzerland, TAG Heuer began as a small watchmaking workshop. The company gained prominence in the early 20th century for its precision chronographs and became a leading name in sports timing, later merging with TAG Group in 1985 to form TAG Heuer. Acquired by LVMH in 1999, the brand has continued to innovate with luxury mechanical and connected watches.